At the moment, I am imagining something headquartered in China with lots of color and animations, sort of cutesy and inspired by Japanese Manga. This would be in order to make it as accessible as possible to a wide audience without frightening the public. Of course, this would achieve the opposite - it would be extremely disturbing because it is so oddly divorced from reality… but takes itself seriously.
For some reason, I imagine color schemes and artwork similar to the Japanese artist, Takeshi Murakami, who does these hyperactive manga characters with very dark themes in an overly joyful manner.