Here’s an article I published this week on the waves and trends of the multimedia platforms that have shaped our worlds in the digital realm which have led up to where are now with Web3 and what it enables for the creator economy, collaboration between artists and fans, and new forms of distribution and monetization.
You’ve provided a very comprehensive reading list - just when I thought my own couldn’t get any longer!
If you’ll allow me to summarize your take on Web 1-3 in regards to creative-fan engagement with a bit of my own observations then it would seem to break down, thus:
Web 1 - Direct-to-Consumer (push) (top-down)
Web 2 - Dialogue-with-Consumer (push-pull) (bi-directional)
Web 3 - Community-Driven (emergent) (bottom-up)
Not my finest categorization list but I think you get the picture. The major shift, here, from Web 2 to Web 3 is that the Primogenitor of a creative effort is not a particular celebrity ‘Creator’ (with a capital ‘C’) but a community that collaborates in an effort to find emergent material to endorse (cream rises to the top).
The community isn’t necessarily leaderless - there are all sort of different governance models that are possible - but at the end of the day it isn’t conducive to a superstar culture. Instead, it favors creative teams with different roles to play that work together towards a common goal. DAOs are the structure du jour but I imagine there will be all sorts of variations on a theme as they grapple with the governance issues of mass democracy and the need to get stuff done.
What facilitates this process is that the community also owns the creative output that it creates - by using tokens, NFTs, and whatever else comes along to capture a share of value as a digital asset.
What we have here is a new alignment of incentives and it dovetails nicely with the social mores of the GenZ and young Millennial generations which accounts for the furious pace of development.
great insights here David – I think they’re pretty much spot on; thx!